UK:  new Super League Basketball  league nets Reebok supplier deal ahead of inaugural season

UK  new Super League Basketball  league nets Reebok supplier deal ahead of inaugural season

Super League Basketball (SLB) has inked a league-wide kit supplier deal with US sportswear and footwear brand Reebok.

As per the multi-year agreement, Reebok will supply all nine teams with playing and training kits, travel apparel and footwear for the SLB’s inaugural 2024/25 season.

The deal includes official kit supplier and basketball sneaker designation.

SLB, which launched earlier this month, will replace the British Basketball League (BBL) as the elite tier of UK men’s basketball.

This came after the British Basketball Federation terminated the BBL’s operating licence in June, amid financial difficulties.