Basketball: FIBA and ScorePlay sign strategic partnership with focus on cutting-edge media technology
FIBA and ScorePlay, a leading provider of AI-powered digital and media asset management solutions built specifically for the sports industry, have agreed on a multi-year strategic partnership that will build on their shared commitment to innovation.
The agreement’s main focus will be on enhancing digital workflows by automating indexation, management, and distribution of digital assets for basketball entities. This will create value for players, National Federations, leagues and clubs by assisting them in saving time, unlocking creative possibilities, and leveraging media to engage fans and generate revenue.
ScorePlay has been working to develop basketball-specific tools focused on photos and videos to streamline media workflows and improve content distribution across all stakeholders.
The partnership marks a significant step forward in modernizing basketball’s digital ecosystem, setting new standards for media management in professional sports.
FIBA is using ScorePlay’s solutions to serve its broadcast and digital partners and deliver all non-live additional content, as well as its archive library via a customized portal.
“Teaming up with ScorePlay aligns perfectly with our strategic objective of Innovation and Sustainability, and this partnership confirms basketball’s position as a progressive and forward-thinking sport,” commented FIBA Secretary General Andreas Zagklis.
“FIBA is committed to driving innovation in the sport and the ultimate goal of this partnership is to enhance digital infrastructures within the FIBA Family on a global scale, whilst creating even greater visibility and engagement for basketball around the world.”
ScorePlay’s CEO, Victorien Tixier, said: “We are incredibly excited to announce our partnership with FIBA, and hope our cutting-edge solution will transform the management and distribution of basketball content globally.
“This collaboration marks a pivotal milestone in enhancing the accessibility and efficiency of FIBA’s media assets, transforming the way basketball is experienced worldwide and reinforcing our commitment to changing the digital landscape of sports.
“Our team is dedicated to providing the best solutions that support the growth and engagement of the basketball community, and it is a privilege to contribute to the sport’s global development and to ensure that fans and stakeholders enjoy a more connected and dynamic experience than ever before,” he concluded.
Founded in 2021, ScorePlay serves nearly 200 organizations worldwide, including leading federations and leagues such as UEFA, MLS, Paris 2024, and major teams from NBA, Premier League, LaLiga and Ligue 1.
